Pronovias, the bridal fashion group, is getting ready to open the doors of its first flagship store in Madrid next year. The shop will be located in Calle Velazquez 29 and will become the model of shop concept for the brand in the Spanish market.
The space, like all Pronovias´ stores, is in a unique building. It is a luxury building from the 20´s and the shop itself will have a retail surface area of 1000 sqm. This new Pronovias store will carry on with the concept of store designed by Lázaro Rosa-Violán that started to be implemented last year in Barcelona. This store concept was then spread to other cities, both Spanish and European ones, which include Berlin, Brussels, and Rome.
Pronovias is internationally regarded as one of the most outstanding fashion groups. It has a network of 155 stores in 100 countries, and employs 825 staff. The company, leaded by Alberto Palatchi and run by Andrés Tejero, is planning to continue its expansion with new openings and internal enhancements that will allow reaching the goal of doubling its turnover and number of shops by 2020.